Monday 31 March 2014
EVALUATION - QUESTION 3
The following video
shows all the feedback we acquired before and after we produced our main
product and ancillary texts. The first piece of feedback we received was our
initial questionnaire which we collected from asking 30 people, 15 girls and 15
boys. We used this questionnaire to determine the specific audience our
products will be aimed at, the most popular genre and overall the type of
horror film they would enjoy to watch. This was a key stage in our research as
it allowed us to narrow down our ideas and plan specifically towards something
we know a wide audience would be interested in.
One of the key
questions we asked in our questionnaire was which social media site audiences
use and enjoy the most. The reason for asking this question was to determine
which sites would be most effective in order to promote our products. From this
we identified 'Facebook' as being the most popular response; therefore once we
published it on 'YouTube' we made sure to post it on 'Facebook' to get as much
productive feedback as possible. From this we gathered a variety of positive comments
for our products which reassured us we had completed it to a high standard. There
was however some comments regarding our trailer from people who found the 'humorous'
side to it. We asked for possible suggestions to improve this as we didn’t want
our trailer to be misinterpreted for a parody. From this we made slight changes
to a scene which included a character screaming frantically.
Lastly, we used a
questionnaire on a small focus group of 30 people which included 15 boys and 15
girls. From the focus group we asked 2 people, one boy and girl, who would be
confident enough to express their views on our trailer. Overall the feedback
for our trailer was very positive along with great comments from teachers. One
of the most effective techniques highlighted about our trailer was the use of
music and sound effects.
Overall the different
feedback we gathered over time for our products helped us a great deal during
the production process. Feedback was a very powerful tool in terms of assisting
the decisions we made and affirming that we were headed in the right
direction.
Monday 17 March 2014
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