Genre conventions are elements in a written piece that separate genres from each other. Viewers expect these elements in specific genres, and so in a film, the movie is marketed to include as many of these elements as possible. Conventions are sometimes labelled as cliché if an audience find them tiring.
For example, a horror film's general elements often include monsters, creepy settings, isolation, darkness, villains and violence/gore. The conventions of a ghost film is that it is not comedic. Ghosts are often portrayed as being lighthearted and funny in productions aimed at a young audience, possibly using a cartoon. In real-life settings, a sheet is used as a prank at Halloween time. However, in more recent years, ghosts have been manipulated using technological effects that change the opacity of the body. Many horror films have a victim following the ghost as it disappears, fading into shadows to create suspense. Ghosts are also often linked with traditional periods such as the Victorian age, thus wearing dark clothing and having a contrasting style to modern protagonists.
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