EMPIRE MAGAZINE RESEARCH

This is the masthead of the well known film magazine 'EMPIRE'. Every magazine issue has exactly the same masthead, with the same font and colour red, which can be referenced as synergy. They do this so it is easy to recognise. Occasionly they will change the colour of the masthead so the issue doesn't get boring and appeals to the audience; they will think they are buying something new, different and exciting, which will therefore increase sales. They also, change the colour to match with the main image. The colour red represents danger which can suggest that the magazine is exciting and if you are buying it you are taking a risk, which will make the readers want to buy it. The big and bold font makes the masthead really stand out and you can recognise what magazine it is, so you will not get distracted looking at other magazines while trying to look for it. We have taken inspiration from this masthead as we think it really stands out and looks effective, as it gives you the message that the magazine will be filled with new, current and exciting films. We have also used the colour red for our masthead title on all of our magazine and film posters. This gives our work synergy so you can easily tell that our magazine covers and posters are promoting our film trailer 'Jack Psuedo'. Finally, we have used the colour red as it appeals to both a female and male audience. 

All of these magazine covers consist of a main image of the central character of the film. This promotes the film as well as giving the readers an idea of the main actor of the film. As you can see all of the actors are in their character's clothing this just gives the readers an idea of the film's storyline. We are going to have  the main image on our magazine cover of all of us as we are the main characters. However, Jack will be in the centre as he is the villain who brings Holly and Zara together. We will also be in suitable clothing to suit our character's personality's. The magazine covers also all have tag lines to give the readers an insight into what else is in the magazine. We will use appropriate tag lines on our magazine, for example ones about the latest and must watch films of 2014. The magazine covers also include barcodes which we will include on our own Empire cover to give a sense of realism. Furthermore, the additional text surrounding the main image is typically in reference to other films or features included within the magazine. We will incorporate this idea into our own design. We will also include our own tag line atop the magazine logo.